Kickstarter Press Release 3.13.14
FOR IMMEDIATE RELEASE
March 13, 2014
Loretta Fontaine Castagna
CONTACT: Loretta Fontaine Castagna (518) 438-4751 home phone Email: firstname.lastname@example.org
Web site: www.EcoHappyStyle.com
LOCAL GREEN LIVING ADVOCATE AND BLOGGER SEEKING KICKSTARTER FUNDING TO PUBLISH HER FIRST BOOK
When: March 20 – April 26, 2014
Delmar, N.Y. – Designer, photographer and blogger Loretta Fontaine Castagna is riding the crowd-funding wave to see her new book ECOHAPPY: Three Steps Toward An Earth-Friendly Life published. Launching a Kickstarter project running from March 20 – April 26, Loretta is seeking the support of her community to bring her book to market. If fully funded, supporters of the project get the first copies.
Founder of the website and blog EcoHappyStyle.com, Loretta thinks the message of her book is relevant to many today. “When I was a college student I carried around a metal fork and spoon in my purse,” she says, “the environment was so important to me that I didn’t want to throw away any plastic!” But, as Loretta graduated architecture school, got married and had three children she felt overwhelmed and didn’t keep up her green habits.
“The whole world seemed to wake up about green issues around me,” she says, “… and then suddenly I felt like the one who needed to catch up!”
On Earth Day 2013 Loretta founded EcoHappyStyle.com, a website and blog exploring Fabulous Green Design and Smart Earth-friendly Living. “In exploring and promoting these ideas, “ she states, “I hope to also make my life greener step by step, and document everything on the blog!”
Her book was inspired by Anna Quindlen’s A Short Guide to a Happy Life, which pediatrician Kari Bovenzi gave to Loretta after her first child Eva was born. “That book combined text and photography is such a profound and meaningful way,” Loretta says, “and I wanted that same feeling for my book.” Loretta will be working with award-winning Saratoga Springs graphic designer Christianne Smith of Designsmith Studio to format the book for publication.
Learning photography in the University At Buffalo darkroom of the Architecture Department, Loretta had years of her fine art photography to choose from to illustrate the pages of the book. ECOHAPPY: Three Steps Toward An Earth-Friendly Life combines her joyful words with those images, celebrating “going greener” with ways to celebrate what’s both “great for you and good for the earth.”
For more information on the Kickstarter project, visit www.EcoHappyStyle.com/kickstarter/.
full size image files available on Dropbox at
CroppedEcoHappyBook.jpg – EcoHappy: Three Steps Toward An Earth-Friendly Life, A Book of Joyful Words and Fine Art Photography Celebrating “GOING GREENER”
EcoHappyBook.jpg – EcoHappy: Three Steps Toward An Earth-Friendly Life, A Book of Joyful Words and Fine Art Photography Celebrating “GOING GREENER”
LorettaFontaine.jpg – Designer, photographer, blogger and green living advocate Loretta Fontaine Castagna
3338.jpg – “Vermont Passage”, 2009. Photograph by Loretta Fontaine Castagna.
5840.jpg – “Caged Water”, 2012. Photograph by Loretta Fontaine Castagna.
5930.jpg – “Study Of Two Trees, Portland”, 2012. Photograph by Loretta Fontaine Castagna.
5995.jpg – “Tulip Tree Leaf Unfolding”, 2012. Photograph by Loretta Fontaine Castagna.
7516.jpg – “Scaling Adirondacks”, 2013. Photograph by Loretta Fontaine Castagna.
7521.jpg – “Reposed Hands, Adirondacks”, 2013. Photograph by Loretta Fontaine Castagna.
ABOUT LORETTA FONTAINE CASTAGNA:
An advocate of green living, designer, photographer and blogger Loretta Fontaine Castagna lives in Delmar, New York with her husband and three children. She is the founder of the website and blog EcoHappyStyle.com, exploring Fabulous Green Design and Smart Earth-Friendly Living.